Press release

New Website highlights the serious impact of Iron Deficiency

Thursday, 27 March 2014, ↓ directly to download – a new global website – has been launched today to provide patients, carers and healthcare professionals around the world with a comprehensive source of information about the causes, effects and symptoms of iron deficiency.

According to the World Health Organisation (WHO), iron deficiency is the most common and widespread nutritional disorder in the world1. It is a debilitating condition with a number of adverse side effects, including tiredness, neurocognitive impairment and immune dysfunction2. It has also been shown to have a negative impact on a number of other diseases and chronic conditions such as chronic kidney disease2,3 or congestive heart failure4.

According to the WHO, iron deficiency:

  • Is the only nutrient deficiency significantly prevalent in both developing and industrialised countries1.
  • Represents an epidemic public health condition, affecting more people than any other condition. Over 30% of the world’s population, 2 billion people, are believed to suffer from anaemia, many due to iron deficiency1.
  • Particularly affects children, pregnant women and the elderly5.
  • Is responsible for at least half of all cases of anaemia in women of reproductive age worldwide, 30% of whom are anaemic6.

The aim of the website is to raise awareness about iron deficiency among specialists and the general public. It will:

  • Provide easy-to-understand, practical information on all aspects of the disease.
  • Educate people to recognise the symptoms of the disease using interactive tools, including a Symptom Browser and a survey to measure the fatigue level, a crucial indicator of iron deficiency.

An immediate focus will be on women’s health, looking at the importance of iron for general wellbeing and covering issues such as heavy menstrual bleeding and childbirth. Additional sections will be added throughout the year to cover areas including cardiology, gastroenterology, oncology, nephrology and patient blood management. The new website will complement existing educational sites targeted at professionals: and was launched at the Royal College of Obstetricians and Gynaecologists’ Global Congress (RCOG) in India. The first version of the site is in English, with Spanish, Portuguese, French and German versions scheduled to be launched during 2014.

Link to website:

Vifor Pharma, a company of the Galenica Group, is a world leader in the discovery, development, manufacturing and marketing of pharmaceutical products for the treatment of iron deficiency. The company also offers a diversified portfolio of prescription medicines as well as over-the-counter (OTC) products. Vifor Pharma, headquartered in Zurich, Switzerland, has an increasingly global presence and a broad network of affiliates and partners around the world.

1. WHO Nutrition - Micronutrient deficiencies (, last
accessed on March 2014)
2. Clark SF Nutr Clin Pract 2008; 23; 128 DOI: 10.1177/0884533608314536
3. Post JB Int Urol Nephrol. 2006; 38:719–723
4. Okonko DO J Am Coll Cardiology 2011; Vol. 58, No. 12, 2011
5. WHO global database of anaemia, 1993–2005
6. WHO meeting report. Preconception care to reduce maternal and childhood mortality and
morbidity, 2012


Beatrix Benz

Head of Global Communications & Public Affairs

Vifor Pharma Ltd.

Global Communications
Flughofstrasse 61
P.O. Box
CH-8152 Glattbrugg

+41 58 851 80 00
+41 58 851 80 01

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